An examination of the presentation of two magazine advertisements Essay

There are two magazine advertizings advertising two separate products both jewellery in nature. A stainless stain Rolex watch named the Rolex gather doh dull II. An expensive sophisticatedly practiceed watch for batch of the wealthy businesspersons category. The other a Jewels of Aphrodite silver exclusive threesome take a hop suitable for a gift to a venerater or a self-indulged treat, this is aimed at the average workingpersons category as it says Need send no bullion now, and For only i 75. 00, both money saving phrases. Both have a key selling point.The advertisement for the Rolex oyster doh dull II key selling point is the fact that the Rolex is boldly shown in a large painting at the bottom of the page. This catches the attention of the proof withdrawer and quickly conveys the subject and nature of the advertisement. This withal intrigues refs to read the article, which means that they allow bring out more about the product and get a founder understandi ng of the piece, therefore increasing the chance of a sale. The advertisement for the Jewels of Aphrodite silver Triple ring has a similar key selling point.The ring is boldly situated at the go through centre of the entire page. This is the first image that the reader will acknowledge and will catch the attention of the reader and quickly convey the subject and nature of the advertisement to them. Also the title of the advertisement Jewels of Aphrodite, gives an instant sense of wealth and adventure to the advertisement beguiling the reader to read the rest of the article therefore increasing the chance of a sale. Examples of imaginative and factual language are apparent in the presentation of both advertisements. wizard advertisement advertises a sliver triple ring, which has been entitled the Jewels of Aphrodite silver triple ring in gold font. Aphrodite was a heavenly Greek goddess of sweetie and love from Roman Greek times. The ring does non contain or consist of Aphrodit es jewels. But if it did, however, the ring would be of astonishing value. This portrays the ring to be of an extremely higher value than the asking price. This draws attention to the advertisement as concourse are drawn to the sheer wealth portrayed by the advertisement, this is also emphasised by the gold font.This then seems to be an astonishing bargain when the ring is priced at seventy-five pounds. This will create a boost in sales as it forges the bargain to be of greater saving than what actually exists. The order form is entitled take now to secure your order This makes the reader think that the product is in demand and that the order form must be sent with haste in order to obtain one. The Rolex gather GMT dull II advertisement uses factual language in its presentation. Quotes are used in this presentation For Sir Norman Forster, good design is generated by peoples needs.He has answered these needs with outstanding architectural solutions in his native England, throu ghout Europe and most notably in Hong Kong. It was treasures design for the head quarters of the Hongkong and Shanghai Bank that confirmed his position at the forefront of international architecture. This quote emphasises the importance of Sir Norman shelter, and how much he is revered internationally. It emphasises the fact that massive international corporations turn to Sir Norman Foster when in need, and he answers them perhaps portraying him to be more important, bigger, and more mightily than these corporations who come to him.Sir Norman Foster is thus seen to be a in truth big, important man to the reader. He is wearing the Rolex oyster GMT Mater II showing that the Rolex collect GMT Mater II is The Watch for people of his class. To the reader this may give the impression that if the watch is good enough for soul as revered as Sir Norman Foster, then it is more than good enough for him or her. An example of imaginary language in the Rolex Oyster GMT Mater II adv ertisement includes the entire school schoolbook.It uses ambiguous language to represent a link between Sir Norman Fosters work, and the Rolex Oyster GMT Mater II. For example when it says Good design is generated by peoples needs. He has answered these needs with outstanding architectural solutions This could be talk of the town about the watch answering peoples needs all over the world, or Sir Norman Fosters architecture designs answering peoples needs. Also This supremely elegant mental synthesis epitomises many of Fosters beliefs as an architect. This can be seen as a metaphor with the building representing the watch epitomising many of Fosters beliefs as an architect. The interior is extraordinarily light and airy. This is achieved by a complex of steel supports which leave vast clear spaces This is another good example of the ambiguous language used. Showing the unique architectural structure of the building that also relates to the watch. This language is used for the same settle in both adverts. It is used to give a positive view on the product and fashioning the product an object of desire.Persuading the reader that the product is something that would be lastly worth possessing. Having this language presented in the title is a better way of presenting it, as this is the initial information that the reader digests, therefore leaving a positive impression. Presenting it in a block of pen means that the reader will not be as lured to read a block of writing as to a more visual or digestible document. There are typical phrases presented in both advertisements. The Jewels of Aphrodite silver Triple ring advertisement has many examples of typical phrases. For only i 75.00 is very typical, trying to emphasise and give the impression that the asking price is only a fraction of the lawful value. You need send no money now is another example of a typical phrase. The aim of this is to convince the reader that they are getting a good deal and that th ey are in control. The reader will be more willing to purchase the product of the finance is not immediate. The general intend impact on the audience from both advertisements is that the product that they are selling is an object of desire. They would be revered to if in possession of the product as it is ultimately worth possessing.There are typical phrases presented in the Rolex Oyster GMT Mater II advertisement Is it any surprise he should wear a Rolex? This is giving emphasis to the point that he is a man who is revered internationally so consequently there is only one watch for him the Rolex Oyster GMT Mater II. This has the effect on the reader that makes the watch appear at a higher level of desirabi lightedy as it is underlining that the Rolex Oyster GMT Mater II is the watch for people of his class. One immediate difference that is clearly visible is the background food colour.The advertisement for the Rolex Oyster GMT Mater II has a simple plain white colour bac kground contrasting with the black font. This gives the advertisement a contemporary, sophisticated feel to it. Although it posses this quality, the colour does not have an enticing effect to the reader to draw them in to view the advertisement. This strongly affects the effectiveness of the advertisement to the reader. The Jewels of Aphrodite silver Triple ring however, has very enticing qualities. The background colour is a deep, plentiful alluring purple with complementing white, symmetrical, silhouettes of religious statues.To contrast, this already has a visual advantage over the Rolex Oyster GMT Mater II advertisement, as it will lure more readers to it as the colours are more eye catching and attractive. It gives the advertisement a sense of mysticality, exploration, and wealth. This will make more of an impression on the readers mind and will make then remember the product, or desire the product to a higher degree. The text colour of the Rolex Oyster GMT Mater II advert isement contrasts with the background colour making the text stand out to the reader giving it a contemporary sense.The text font is not very bold making it unpalatable to read. The colour scheme in the picture of Sir Norman Foster, top central to the page, is related to the advertisement. In the picture, Sir Norman Foster is surrounded by completely white background and surroundings. This is linked to the background of the advertisement. Completely white. Sir Norman Foster is wearing black in the picture. This represents the link between him and the text in the advertisement, showing that the text is related to him. In the background right of Sir Norman Foster is one of his famous metallic masterpieces of architectural art.This represents the watch in the foreground of the advertisement. Both are of a stainless steel colour and are represented as masterpieces. This colour co-ordination is very effective in showing the link between Sir Norman Foster and his internationally recognis ed designs, and the Rolex Oyster GMT Mater II. The colour of the watch is diverse from the general colour scheme of the advertisement. This makes the watch appear to be superior and different from the rest. The entity of this colour scheme creates a contemporary feel. It gives the watch images of sophistication and wealth.The Jewels of Aphrodite silver Triple ring advertisement colour scheme compliments the ring. The background consists of a deep muddy rich purple colour, the same as the Jewels on the ring. Aphrodite was the heavenly Greek goddess of beauty and love and this is a colour associated with love. Therefore both colours convey love and romance. Also in the background are faint silhouettes of two white statues standing as pillars, as if to be the entrance to a temple or similar. Surrounding the ring is a subtle, restrained white glow. Signifying purity and perfection.This white glow compliments the silhouettes beneath the purple, conveying the image that the ring is lin ked to the statues making the ring appear to be holy, and sacred. Sparkles have been added to the corners of the ring making it appear to be glistening relating the ring to wealth and luxury. The background purple is increasingly dark all the way down the centre of the page. Around the ring the background is brighter as if the ring has lit it up. It appears as if the ring has come from the darkness and lit up the surroundings similar to the fracturey of hidden treasures. This conveys that the ring is full of adventure.It is a sacred treasure to be discovered and the reader can discover it. The gold colour of the title Jewels of Aphrodite creates an image of wealth and prosperity, assuring the reader of the wealth of the product and the value of owning the product. Subtitles are in a light blue, cobalt ultramarine colour. This contrasts with the purple and makes the subtitles appear bold and stand out. The text of the subtitles is black opposing the light blue, turquoise colour mak ing the text apparent to the reader. This makes the information in the advertisement more digestible as it is broke down into sections.The Order Form consists of a faint yellow colour and has a red title, Post now to secure your order. The red signifies danger and importance to the reader making the s evident immediately. Urging the reader to hasten and buy the product. The entity of this colour scheme gives the ring a sense of wealth and class. It creates images of wealth, prosperity and affluence. The layout of the Rolex Oyster GMT Mater II advertisement oozes sophistication. The layout of the almost symmetrical block text mounted on a plain white background gives the whole advert a sense of sophistication and contemporary design.The title is spread crosswise the top of the page in the same format as the text. This is a better way of presenting the title as apposed to having a diversified, more decorative font. The picture of Sir Norman Foster is central to the top of the page. The text is presented round the picture. This signifies his importance and significance, as the advert appears to revolve around Sir Norman Fosters picture, as if he is the core of the Rolex advertisement, as if he is the front of the advertisement. The large colour image of the Rolex communicates the nature of the advert quickly and effectively.This draws the attention of the reader and will entice them to read the text. This layout reflects the target audience to be sophisticated successful businesspeople who very contemporary and have wealth. The layout of the Jewels of Aphrodite silver Triple ring advertisement is very original. The first piece of information is the price at the top of the page An Exclusive Silver Triple Ring For Only i 75. 00* This will be the first piece of information that the reader will take in. This will make them curious to find out what is marked at this price.The main concentrate is on the ring at the top centre of the page following on from the title . This grasps the attention of the reader and will entice them to read the text and find out more about the product. Subsequently the subtitles follow. They are positioned further down the page, as it is only relevant information to the reader if they are interested in purchasing the product. At the very bottom of the page is an exploded diagram of the ring split into three layers. This gives the reader the impression that they are getting more value for their money, i. e. three rings for the price of one.In the bottom right corner of the page is the order form. This is presented at the bottom, as it is only relevant to the reader if they have read all of the text above and wish to make a purchase. This layout reflects that target audience to be average workingpersons. All that phrases presented boldly in the advertisement are all to do with low finance and superficial wealth. After a careful examination of the presentation of these two magazine advertisements I have come to the con clusion that the Rolex Oyster GMT Mater II advertisement is the more successful advertisement.My reason for this is that the aim of this advertisement is to give the Rolex Oyster GMT Mater II an image of sophistication, and contemporary design. It does not try to persuade the reader that they are getting a good bargain for their money but to make the object more desirable. The Rolex Oyster GMT Mater II advertisement is simple and easy to digest, whereas the Jewels of Aphrodite silver Triple ring advertisement has a lot of information and does not convey it well. The Rolex Oyster GMT Mater II advertisement uses almost all factual language and does not need to use imagery to sell the product.This has a greater positive effect on the reader as they feel that they are being interchange genuine quality, as apposed to inferior, superficial products. The Rolex Oyster GMT Mater II advertisement is plain and spacious, making an easy view. But the Jewels of Aphrodite silver Triple ring advertisement is cluttered uninviting to view. Also the Rolex Oyster GMT Mater II advertisement uses a practical example of a consumer of the product who is approve the watch showing the reader that it is the genuine article and that they can see for themselves how superior the product really is.